The Giant Stool was a project developed by Millennium BCP’s creative team. We created a character to symbolize the bank: a pink stool. In the Portuguese language, the word "banco" means both "bank" and "stool," inspiring our playful character, "o banco."

This character was central to our marketing strategy to boost Millennium BCP’s presence on TikTok. To maximize its impact, we conceptualized a mixed-reality video featuring a giant stool in Praça do Comércio, Lisbon’s most iconic square and also the Praça dos Aliados in the city of Porto. To bring this vision to life, we partnered with Why.CGI. studio.

My role included co-developing the video concept, assisting with the storyboard, and overseeing its execution. I served as the account manager between our communication department and the Why.CGI team, ensuring seamless collaboration.

Role: Creative Designer & Account Manager

The videos aimed to increase brand awareness and the brand positioning of Millennium BCP as a bold, innovative, and fun company. The campaign achieved 6 million views on TikTok and grew our social media following by more than 7%.

Concept images for the idea of the video.